Paperclip was established in 1992 as a small stationery store, providing office supplies to office buildings in the Sudirman business district, such as Bursa Efek Jakarta and Mid Plaza. In parallel with the development of the significant growth and lifestyle of Indonesian shopping centres, Paperclip opened more stores in leading shopping centres in Jakarta, and eventually outside of Jakarta, such as in Medan, Surabaya and Pekanbaru.